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Coldwell Banker

Coldwell Banker

Currently, I am employed at The Studio, the nation’s biggest, boldest and best real estate marketing agency. I’m one of the designers on the National Creative Studio Team for Coldwell Banker responsible for the advertising of the company; along with campaigns aimed at retaining and recruitment of real estate agents to Coldwell Banker. Below are some examples of my work.

Coldwell Banker Ad Campaigns
 
Print Ad
The first ad of a proposed advertising campaign for the "Disruptor" Contest held within our department. The ad campaign for Coldwell Banker features a new design by breaking out of the typical boxy layout. The ad concept of focusing on you dreaming of YOUR new home and having YOUR LIVING ROOM, YOUR POOL, etc.
Print Ad
The second ad of proposed advertising campaign for Coldwell Banker. In this ad concept of focusing on you dreaming of YOUR new home and having YOUR POOL, YOUR BACKYARD, etc. I added the tagline "Guiding you home since 1906" to emphasize Coldwell Bankers longevity in the real estate industry,
Print Ad
And finally, the third ad concept of focusing on you dreaming of YOUR new home and having YOUR BACKYARD. Throughout this series of new ad designs I added a light blue gradation coming from the star in the Coldwell Banker logo at the bottom of the ad to emphasize the tagline, "Guiding you home since 1906".
Print Ad
 
Print Ad
 
Print Ad
 
Print Ad
 
Coldwell Banker Social Media
 
Couple in a living room
The first in a series of proposed redesign of a new social media campaign that mirrors the print ad focusing on YOU dreaming of your new home.
man and woman jumping into a swimming pool
The second in a series of proposed redesign of a new social media campaign that mirrors the print ad focusing on YOU dreaming of your new home.
Family cooking on the grill
And finally the third in a series of proposed redesign of a new social media campaign that mirrors the print ad focusing on YOU dreaming of your new home.
young professional woman
 
middle-aged professional woman
 
young professional woman
 
middle-aged professional man
 
smiling professional man
Social Media Recruiting Campaign  - Developed along with the copywriter a campaign to recruit agents to come to Coldwell Banker. Social Media post copy: Discover an exciting career at a company that provides you with useful tools, resources and intuitive marketing that’s proven to work, plus the power of an industry leading brand name behind it. Contact us at CareersCB. com and make a smart career move today.
smiling young professional woman
Social Media Recruiting Campaign  - Developed along with the copywriter a campaign to recruit agents to come to Coldwell Banker. Social Media post copy: Same copy as previous social media asset.
smiling young professional man
Social Media Recruiting Campaign  - Developed along with the copywriter a campaign to recruit agents to come to Coldwell Banker. Social Media post copy: Discover an exciting career at a company that provides you with useful tools, resources and intuitive marketing that’s proven to work, plus the power of an industry leading brand name behind it. Contact us at CareersCB. com and make a smart career move today.
young professional woman
 
asian parade dragon
 
intricate radial design
 
determined young professional man
Social Media Recruiting Campaign for Coldwell Banker Global Luxury - Social Media post copy: Don’t let a bunch of myths stop you from fulfilling your goal of breaking into the luxury market! From incorrect assumptions about what’s expected from Luxury Property Specialists to generalizations about high-end buyers, we debunk them all. Join us at https://cbeducationexpo.com.
real estate agent next to a for sal e sign
Social Media post copy: Make the Smart Move
Better-than-market commissions, exceptional products, no admin and office fees. Ask about the Coldwell Banker Advantage today.
real estate agent in living room
Social Media post copy: Affiliate With a Leader
Competitive commissions, affiliation fee cap, industry-leading tools. Learn what the Coldwell Banker Advantage can offer you.
real estate agent on couch
Social Media post copy: Come Shine With Us
You work hard for your money, and we believe your best years are ahead of you. Ask about the Coldwell Banker Advantage today.
Coldwell Banker HTML emails
 
Various HTML Emails
These are HTML Emails I coded for Coldwell Banker for events with Suze Orman and another event with Alex Rodriguez.
Various HTML Emails
I coded these HTML template emails for holidays throughout the year. Brokerages and agents of Coldwell Banker can use these to stay in contact and "top of mind" with past and present clients. 
Various HTML Emails
More HTML template emails for holidays throughout the year by brokerages and agents of Coldwell Banker can use these to stay in contact and "top of mind" with past and present clients.
Various HTML Video Emails
These are HTML emails for promoting the reason real estate agents choose Coldwell Banker and why they stay with the company.

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